Author: Ashley Sonn

Ashley Sonn is Director of Product Marketing at SpecialtyCare. An avid pragmatic marketer and content strategist, she has 14 years of experience honing data-driven, cross-channel marketing initiatives for results. Prior to joining SpecialtyCare, Ashley served as the Director of Marketing Communications and Associate Creative Director at Emdeon, a leading provider of financial and clinical information services for the healthcare industry. Earlier in her career, Ashley was Product Marketing Manager for Revenue Cycle Solutions and Patient Billing and Payment Solutions at Emdeon. She is a member of the American Marketing Association and chaired the Membership committee for the Nashville chapter of the AMA. Ashley holds a bachelor’s degree in marketing and a master’s degree in business administration from Tennessee Technological University.

OR Excellence Conference: Thinking Beyond Familiar Strategies

OR Excellence Conference

Mitigating risk is top of mind in healthcare right now. The OR Excellence Conference hit this topic and many more head-on during its 9th annual gathering in Las Vegas. With 400 OR professionals in attendance, the conference curriculum focused on hospitals improving clinical outcomes, expanding caseloads, growing more profitable, and protecting staff and assets, all in an innovative and interactive learning format. Attendees are constantly looking for ways to protect their patients, succeed economically, and position their hospitals for the future while mitigating the risk of moving away from volume-based reimbursement to value-based care tied specifically to improving patient outcomes and minimizing clinical variation.

The 30th Annual OR Manager Conference in Orlando: Turning Healthcare Uncertainty into Something Magical

30th Annual OR Manager Conference

The OR Manager Conference is the premier executive-level event for OR directors and OR business managers concerned with management of the surgical suite, and is dedicated to providing industry solutions and leading best practices. With 1,400 executive OR professionals in attendance, the focus this year was to improve efficiency and affectivity with sessions on patient safety, infection control, OR flow, staff motivation, and leadership. All of these topics were discussed in keynotes, in sessions, in networking events, and in the exhibit hall in the context of preparing strong OR leaders for the unpredictable climate we’re currently experiencing in healthcare.

AORN 2017: A Continuing Commitment to Quality Care

ACORN 2017

AORN 2017 was the place to be for perioperative registered nurses and others who share a continuing commitment to quality care. Nurses, and the hospitals they represent, are constantly looking for ways to improve patient outcomes while also reducing the cost of care. Both of these goals were addressed in some of the most talked-about educational sessions and posters presented during the conference. Cost containment and better clinical outcomes were also recurring themes among the ­600 attendees who visited our booth. In addition to exhibiting, we hosted an educational networking dinner that featured a presentation on one of healthcare’s hottest topics—patient blood management (PBM).