Perception is reality. As a healthcare professional, developing a strong online presence backed with client referrals and positive customer reviews can be the key to your success. Your name means everything – and only you have the power to make it shine.
In an intensely competitive healthcare market, physicians, hospital executives, and other healthcare leaders must stand out from their peers and promote their unique offerings. Developing a healthy personal brand can give leaders the edge they need to expand their network and get noticed.
To help in this effort, SpecialtyCare is launching a five-part webinar series called “Healthy Brand, Personal Branding for Healthcare Professionals.” When it comes to building a personal brand, some may dismiss the process as being too time-consuming, or not worth the investment. And the truth is, it does take some work. But the time and energy invested now will start a ripple effect of positive results.
Webinar 1 – Defining and Building Your Brand
A strong brand and a great reputation will help you build trust in the community you serve. Your personal brand must reflect the quality and consistency patients expect from you. In this session, you’ll learn how developing a healthy personal brand can better position you as a healthcare leader to differentiate yourself from peers, build trust in your community, and reach more patients.
We’ll kick off this series with the basics of personal branding. During this 20-minute session, you will learn why developing a healthy personal brand is important and what tools you’ll need to get started. Join us Thurs Sept 19th at 5 p.m. (CST)
Webinar 2 – PR Tools to Promote Your Brand
Developing a healthy personal brand can make you more relatable and to your clients. And so can a great public relations plan. Public relations will be the focus of this webinar. During this 20-minute session, you will learn how to how to positively promote your brand and take advantage of low budget PR opportunities to gain name recognition and get more clients. Join us Thurs Sept. 26 at 5 p.m. (CST)
Webinar 3 – The Social Media Effect: Reaching New Clients with Strong Content
Social media will be the focus of this webinar. During this 20-minute session, you will learn how social media plays a vital role in helping you develop and promote a healthy personal brand. Join us Thurs Oct. 3rd at 5 p.m. (CST)
Webinar 4 – Build Your Brand, Boost Your Bottom Line
Once you develop a healthy personal brand and implement a public relations plan, you’ll reap some financial rewards by growing your name recognition and client referrals. During this 20-minute session, you will learn how the time and effort you spend developing a healthy personal brand will benefit your bottom line. Join us Thurs Oct 10th at 5 p.m. (CST)
Webinar 5 – Be an Author. Be an Expert: Using Print to Establish Authority
You have years of experience in your field and maybe you’ve honed in on a specialty. Why not share your knowledge with others by becoming an author? During this 20-minute session, you will learn how to move from healthcare leader to author. Join us Thursday, Oct. 17 at 5 p.m. (CST)