OUR MARKETING CODE OF ETHICS

Marketing that’s ethical and responsible.

SpecialtyCare’s Marketing Code of Ethics

1. All websites are clearly marked as SpecialtyCare (SC) in the “About” or “Contact” section and privacy policy.

2. We do not post negative comments or messages about our competitors on social media, review sites, web directories, business directories or local search sites. We emphasize positive communication via all of our social media properties.

3. We do not engage in malicious link-building. We build quality content to attract links.

4. We do not create false reviews or pretend to be customers or staff of other companies on review sites. We value legitimate reviews of ours and other services.

5. We do not work with companies or agencies that we find violate our code of ethics.

6. We do not bid in paid search for competitor trademarked names.

7. We do not steal content from other sources. We work to produce original, research oriented content.

8. We do not make fradulent clicks on competitors’ paid search or display ads.

9. We do not create fictitious physical locations on online maps to have more favorable local rankings in search. We only create locations online for our properties in their specific physical geographic locations.

10. We do not infringe on copyrighted materials, including videos, research and photos. We pay for the rights to any images or video we use.

11. We do not share personal contact information without permission.

NEWS FROM THE OPERATING ROOM

The Perfusionist Path: From School to Salary

If you’ve found your way to this article, then chances are you are at least somewhat interested in becoming a perfusionist. You may have already discovered that a simple “how-to” Google search on this subject gives you scattered results at...

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An ECMO Miracle

It was a warm Summer night in July. Courtney Novello, a clinical perfusionist (and now clinical area manager with SpecialtyCare), entered the hospital for what she thought was going to be a slow Friday evening. During her 3-11 p.m. shift,...

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Top Five Reasons to be a Perfusionist

We’ve talked a lot on our SpecialtyCare site about what it means to be a perfusionist. Now let’s talk about the absolute best reasons you should consider going for it. If you’ve been tossing the idea around but haven’t made...

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SpecialtyCare Addresses Perfusionist Shortage with Brown-Brukardt...

Applications Accepted Dec. 1 – Feb. 28 Each year, 350,000 people require open-heart surgery and related cardiovascular perfusion support. These procedures require a knowledgeable team of perfusionists, who play a critical role in the surgical team. The perfusion industry, however,...

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