OUR MARKETING CODE OF ETHICS

Marketing that’s ethical and responsible.

SpecialtyCare’s Marketing Code of Ethics

1. All websites are clearly marked as SpecialtyCare (SC) in the “About” or “Contact” section and privacy policy.

2. We do not post negative comments or messages about our competitors on social media, review sites, web directories, business directories or local search sites. We emphasize positive communication via all of our social media properties.

3. We do not engage in malicious link-building. We build quality content to attract links.

4. We do not create false reviews or pretend to be customers or staff of other companies on review sites. We value legitimate reviews of ours and other services.

5. We do not work with companies or agencies that we find violate our code of ethics.

6. We do not bid in paid search for competitor trademarked names.

7. We do not steal content from other sources. We work to produce original, research oriented content.

8. We do not make fradulent clicks on competitors’ paid search or display ads.

9. We do not create fictitious physical locations on online maps to have more favorable local rankings in search. We only create locations online for our properties in their specific physical geographic locations.

10. We do not infringe on copyrighted materials, including videos, research and photos. We pay for the rights to any images or video we use.

11. We do not share personal contact information without permission.

NEWS FROM THE OPERATING ROOM

How to Assess IONM Providers for Your OR

Like many surgeons and hospitals, you know the efficacy of intraoperative neuromonitoring (IONM). Your pre-work has determined that outsourcing the service is the best option for your team, financially and operationally. So, what’s next? How do you assess a prospective...

More from SpecialtyCare

Turn Your “Cost Center” SPD into a Revenue Generator

An underperforming sterile processing department (SPD) can be the source of dramatic hidden costs, both financially and in terms of patient outcomes. The sterile processing department is always viewed as a cost center, but the truth is that it holds...

More from SpecialtyCare

How to Assess Perfusionists for Your OR

Heart surgeries are more complex than ever. To ensure the best patient outcomes, perfusionists should meet and exceed minimum training and credentialing qualifications to be part of your OR team. What are those requirements? How do you know if your...

More from SpecialtyCare

Don’t stress out your perfusionists, consider starting an ECMO...

Data suggests that there will continue to be a perfusion shortage across the entire United States. It’s encouraging to see the number of new graduates emerging into the perfusion industry; however, it still does not diminish the number of perfusionists...

More from SpecialtyCare
Load More All Posts Loaded

CONTACT US NOW!
CLICK HERE