OUR MARKETING CODE OF ETHICS

Marketing that’s ethical and responsible.

SpecialtyCare’s Marketing Code of Ethics

1. All websites are clearly marked as SpecialtyCare (SC) in the “About” or “Contact” section and privacy policy.

2. We do not post negative comments or messages about our competitors on social media, review sites, web directories, business directories or local search sites. We emphasize positive communication via all of our social media properties.

3. We do not engage in malicious link-building. We build quality content to attract links.

4. We do not create false reviews or pretend to be customers or staff of other companies on review sites. We value legitimate reviews of ours and other services.

5. We do not work with companies or agencies that we find violate our code of ethics.

6. We do not bid in paid search for competitor trademarked names.

7. We do not steal content from other sources. We work to produce original, research oriented content.

8. We do not make fradulent clicks on competitors’ paid search or display ads.

9. We do not create fictitious physical locations on online maps to have more favorable local rankings in search. We only create locations online for our properties in their specific physical geographic locations.

10. We do not infringe on copyrighted materials, including videos, research and photos. We pay for the rights to any images or video we use.

11. We do not share personal contact information without permission.

NEWS FROM THE OPERATING ROOM

Special COVID-19 Episode with Kirti Patel

Today, our guest is Kirti Patel, the National Clinical Specialist for Perfusion at SpecialtyCare. In this episode, we discuss how the COVID-19 outbreak is impacting the Houston area, where Kirti is located. We also discuss in detail, what ECMO is,...

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Special COVID-19 Episode with Courtney Petersen

In this special episode, we focus on the COVID-19 outbreak that is currently happening in the United States and around the world. We speak to Courtney Petersen, a clinical manager for perfusion at SpecialtyCare. She shares with us what is...

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Life in the OR During COVID-19 Pandemic: A Clinician’s...

This pandemic has us living in a dynamic and intense time, globally and in healthcare specifically. Our world is changing daily and frankly, it is quite overwhelming. The unsettling part is not knowing what will happen next or what problems...

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Training in the Midst of COVID-19

It is certainly an uncertain time in our nation, and we are relying on healthcare workers more than ever to get through this. There are also those just getting started in their medical field who have been training in the...

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